Personal life coaching through embodiment & creativity

The Serious Sofa | Annie Peutrell
Haarlem

So much of life happens from the neck up. We’re used to thinking our way through things—solving, analysing, planning. But real change can’t come from thinking and talking alone. There’s another kind of intelligence we often overlook, one that lives in your body.

That’s why on The Serious Sofa, we explore things differently—not by talking more, thinking harder, or pushing yourself further, but by working creatively together. Embodiment, visualisation, and some serious doodling are the tools we use to go beyond words, helping you step out of mental loops and tune into your whole-body intelligence. Each session is experiential, playful, and shaped around how you process, letting you discover the wisdom that words and logic often miss.

Because when sensing and thinking come together, you access a deeper awareness and knowing. Something lands. New patterns emerge, and what once felt stuck begins to shift. From there, wiser, more supportive choices naturally unfold.

Stuck, tangled, jammed with doubts? Join me on The Serious Sofa for a free 45-minute chat!

Please note: Coaching sessions in English, with excellent understanding of Dutch

Over Annie Peutrell

I’m Annie, an ICF-certified coach, trained with both the Co-Active Training Institute and The Somatic School.

Born and raised in Nottingham, UK — a natural creative, I knew from an early age that I wanted to do something arty. That led me to study graphic design, then on to London, where I began my career in the creative industry.

In 2000, I moved to Amsterdam as a freelancer. I fell for the charm of the city — fell in love and married a Greek. Later, settling in Haarlem, life grew busier and more beautiful when our twin girls arrived. Alongside family life, I co-founded Brandframe in 2013, a creative strategy company helping clients rediscover the heart and soul of their brand.

In 2022, I took a leap into coaching, realising that my strengths — curiosity, boundless creativity, love of collaboration, and empathy — naturally crossed over into helping people explore their stories and discover their unique essence.

Now, as founder of The Serious Sofa, I combine both worlds. Integrating coaching with creative, embodied practices — including doodles — we go beyond words and logic, connecting with your deeper self and tuning into your whole-body intelligence.

And life today? Tea, slow walks with my dog Bennie, tai chi, family, creativity — and plenty of conversations on The Serious Sofa.